Tuesday, April 15, 2008

WHY INTERNET ADVERTISING?

Nolan Apostle - Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

Why not? Sure that's the easy way out. Ask a question give a simple answer. No, you know there is so much more to it than that. The motion picture industry has a great deal of high technology running through it. From fancy video blogging, to interactive TV games and media sourcing. Sure that might be part of the reason why you would consider the Ad world online, but why else.

Take for instance in the last year or so since we have talked to many of our Alpha and Beta testers (at Event City) about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It's too confusing. It's too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and all of the technologies behind these solutions are truly brilliant!



First things first though. If you are involved in any of the Event City's industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it's presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to "Social Networking" than one might perceive.

Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I'm not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle's Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Who incidentally fall into the realm of the Event City's "Events & Creative Industries"?

Come on down and find out. Or if you can't make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech's world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that's no threat, it's reality. Come to Ad Tech and learn, that's where I will be. Here are some highlights of this great show.

Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.


Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja's Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

That's the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.

I look forward to attending this show and covering it for all of you, my associates on the battlegrounds of the Events & Creative Industries- the EVENT CITY NETWORK!

KODAK'S Jeffrey Hayzlett Embraces Change & the Internet

Nolan Apostle - Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

More on Ad Tech and how companies like Kodak are changing their landscape to give their audiences a much more fulfilling experience.


This Is Not Your Father's Kodak! Hear Jeffrey Hayzlett, Kodak's Chief Business Development Officer, VP and Head of Marketing, tell the story of how Kodak embraced change and transformed itself from a 21st-century product into a 21st-century brand experience. This is just one of fifty illuminating sessions planned for ad:tech San Francisco. Check out the full schedule and the great range of exhibitors gathering at the Moscone Center in April!

Friday, February 22, 2008

Are You In2Production?


Hi, I'm Nolan Apostle, and one of my best buddies is David Falicki, we are "In2Production". We are crazy. No, Really! We are a couple of enthusiastic maniacs, living the dream, but then that is what it takes to be in this dynamic industry.

Oh, you don't know what I'm talking about. Or maybe you do; of course you do, especially if you too are In2Production. We have had a wild run from producing shows in the 70's for our friends in garages and homes away from home, to working on major projects such as the US Festival in 1982 (350,000 people), the Pope coming to Monterey California (1987), Peace Quake- San Francisco, Rolling Stones, Mission Impossible II, and many other projects.

How did we get here? Now that's a question. That's the exact question we intend on answering for some of you with the help of all the others who are "living that dream". You may not already be In2Production, but you may want to be In2Production, and that is why you are here. To either share with everyone your stories of how you became successful, or you have questions on how to help you break into these industries and get In2Production; either way, we are here for you.

Our objective is to have you post your stories of success, or your questions on How To be successful here in our blog. We will soon launch our "IN2PRODUCTION" TV Channel as part of the Event City Live Network and talk to many people who work in the Film, TV, Broadcast, Special Events, Concert Production and the many other industries who are All IN2PRODUCTION!

We hope to chat with you too.

We're searching for anyone in "the business" who has a story to share about what they do and how they got In2Production. From a Steven Spielberg to a Robert Deniro. Barbara Walters to Barbara Streisand. Jude Gerard (Producer, Director, Writer, all around nice guy) to Abby Singer (Real Old School Movie Industry Crew). Even Ed DeMartini (My Film Mentor, Filmmaker, Retired Educator) to Angel Vasquez (Producer, Director and Professor at Ohio's Bowling Green State University).

You get the picture, right? Now come on, we're cruisin' the Yellow Brick Road looking for you.

Cheers,
David and Nolan
The Production Guys